When Bad Bunny stepped onto the stage for the Super Bowl LX halftime show, millions of viewers knew they were about to witness history.
What they didn’t expect?
A culture clash that would instantly divide the audience.
Within minutes, social media lit up with reactions — and one criticism appeared again and again.
Many fans said they simply couldn’t understand what was being sung.
A performance that sparked immediate backlash
The Puerto Rican superstar delivered his set entirely in Spanish — something longtime fans know is central to who he is as an artist.
But a portion of the television audience felt blindsided.
One frustrated viewer wrote that it was the “worst Super Bowl this century.”
Another asked why Americans were watching the halftime show in a language they didn’t speak, insisting they weren’t trying to be offensive — they just wanted to follow along.
A third person said they appreciated Latin culture, but still found it unusual that almost the entire performance wasn’t in English.
The reactions kept pouring in.
Some viewers went even further
A handful of critics argued the choice of language — along with the imagery and flags on stage — felt political.
They believed the NFL should have chosen something that appealed more universally to the traditional American audience.
Whether fair or not, that sentiment spread fast online.
But others saw something completely different
For many fans, the show was electrifying.
They pointed out that music doesn’t require translation.
One viewer proudly admitted he didn’t understand a word of Spanish — and loved every minute anyway.
Another praised the production, the energy, and the scale of the performance, congratulating the artist for delivering a global spectacle.
To them, this was exactly what a halftime show should be: bold, memorable, and impossible to ignore.
Why Bad Bunny never planned to switch languages
Anyone familiar with the Grammy winner knows this should not have come as a surprise.
In past interviews, he has made his stance crystal clear: he performs in Spanish because it’s who he is.
He once explained that he thinks in Spanish, feels in Spanish, eats in Spanish — so of course he sings in Spanish.
Across multiple albums and billions of streams, he has stayed committed to that identity rather than adjusting for crossover appeal.
Before the big game, he even joked that people still had time to learn the language.
If not?
Just dance.
A massive audience — with mixed expectations
Spanish is spoken by tens of millions of people in the United States, making the country one of the largest Spanish-speaking populations in the world.
For some viewers, seeing that reality represented on one of the biggest stages in sports felt long overdue.
For others, it felt unfamiliar in a moment they expected to feel traditional.
And that’s where the divide exploded.
Controversy has followed the announcement for months
The debate didn’t begin on game day.
Ever since the NFL revealed he would headline, arguments had been brewing across political and cultural lines.
Some public figures questioned the decision.
Others defended it, reminding critics that Puerto Rico is part of the United States and that Latin artists are deeply woven into American music culture.
By the time kickoff arrived, people had already picked sides.
Meanwhile, from a career perspective…
Halftime shows are famous for one thing: exposure.
Artists may not receive a direct paycheck, but they gain access to one of the largest audiences on Earth.
History shows streaming numbers, ticket searches, and followers often skyrocket in the days that follow.
Love it or hate it, everyone ends up talking about it.
And in entertainment, conversation is currency.
The result?
One of the most talked-about halftime shows in recent memory.
Some are calling it groundbreaking.
Some are calling it alienating.
But nearly everyone agrees on one thing:
They won’t forget it.
What do you think — should halftime shows prioritize familiarity, or reflect the changing face of the audience?
ABSOLUTELY BAD AND THE WORST PERFORMANCE, like he did not even represent or say anything about america
I did not even understand what he was sayin, this is an american sport and should be in english!
My guy, spanish is the second official language of america, are you dumb?